Modules running in the period selected: 69.
Click on the module to see the timetable and course details.
Topic | Description | Research area |
---|---|---|
Wine and food marketing | Wine business strategy; role of geographical indications on emerging wine markets; market segmentation of wine and food consumers; food and wine marketing strategy; food and wine strategy in emerging import countries; communication strategy in the agri-food and wine business; digital marketing and communication in the agri-food and wine business; qualitative research methods; quantitative research method; experimental analysis; brand strategies; sustainability in the food and wine industries. |
Marketing
Marketing |
Agri-food systems | Market analysis of food products; traditional and typical products in the food and wine industries; risk perception in the wine industry; business strategies in agricultural cooperatives; sustainability in food and wine supply chains; impact of climate change on wine business performance; econometric analysis of food and wine trade; territorial clusters in food and wine sector; food and wine supply chains analysis, agri-food and wine products demand, food and wine markets analysis, case study analysis of agri-food and wine businesses, cost and price analyses in agri-food and wine industries. |
Agricultural and resource economics
Agricultural and resource economics |
Wine and food tourism | Wine tourism; wine tourist behavior; food and wine territorial brands and destination marketing; hospitality settings and food choice; craft beer and craft wine in out-of-home consumption contexts; place identity, place image and the role of typical wine and food supply; marketing of terroir products. |
Tourism management
Tourism management |
Office | Collegial Body |
---|---|
Collegio didattico di Marketing e comunicazione d'impresa - Department Business Administration | |
member | Viticultural and Oenological Science and Technology Teaching Committee - Department Biotechnology |
Comitato scientifico del Corso di aggiornamento in Internazionalizzazione delle PMI agroalimentari - Department Business Administration | |
Comitato Scientifico del Corso di perfezionamento e Aggiornamento professionale in Packaging e comunicazione del vino - Department Business Administration | |
Comitato scientifico del Corso di perfezionamento e di aggiornamento professionale in Marketing del vino - Department Business Administration | |
member | Commissione AQ Ricerca - Department Business Administration |
member | Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Verona |
member | Consiglio del Dipartimento di Economia Aziendale - Department Business Administration |
Personale Docente del Dipartimento di Economia Aziendale |