Modules running in the period selected: 30.
Click on the module to see the timetable and course details.
Topic | Description | Research area |
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Business-to-business branding | Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. |
Marketing
Marketing |
International business development | Study of firm’s international marketing strategies. Analysis of both strategic and operational decisions about: modes and timing of foreign marketing entry; development of sales and distribution networks; product; price; communication; cross-cultural aspects. Specific focus of emerging markets. |
Marketing
Marketing |
Marketing strategies and investments of tourism firms | Measurement of marketing strategies and investments of tourism firms (in detail: travel agencies, hotels and tour operators). Impacts of the adoption of tools and routines to measure marketing performance (i.e., “Marketing Performance Measurement Systems”) on firm performance. Focus on the effectiveness of a specific tool, i.e. social couponing. Analysis of the strategies to stimulate and manage online reviews. Use of both qualitative and quantitative methods. |
Tourism management
Tourism management |
Office | Collegial Body |
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Teaching Committee for Foreign Languages and Literatures - Department Foreign Languages and Literatures | |
Collegio didattico di Management e strategia d'impresa - Department Business Administration | |
Comitato scientifico del Corso di perfezionamento in Middle manager commerciale. Guidare i collaboratori all’interno dell’azienda e nella struttura di vendita - Department Business Administration | |
Comitato Scientifico del Corso di Perfezionamento in Sales Management. Guidare i collaboratori nella reta di vendita e in azienda | |
Comitato Scientifico del Corso di perfezionamento in Smart management in sport - Department Business Administration | |
Commissione Didattica - Department Foreign Languages and Literatures | |
member | Consiglio del Dipartimento di Economia Aziendale - Department Business Administration |
Personale Docente del Dipartimento di Economia Aziendale |