Claudia Bazzani

foto,  July 6, 2017
Temporary Assistant Professor
Academic sector
Research sector (ERC)
SH1_9 - Marketing

claudia|bazzani*univr|it <== Replace | with . and * with @ to have the right email address.

Claudia Bazzani is temporary Assistant Professor in Agricultural economics and appraisal since May 2017. Prior to this appointment, she was Post Doctoral Research Associate at the University of Arkansas. She obtained in 2015 a PhD degree in Agricultural, Environmental and Food Sciences and Technologies (curricula in Agricultural and Food Policy and Economics) at the University of Bologna.
She serves as reviewer in international journals such as Agricultural Economics, Australian Journal of Agricultural and Resource Economics, European Review of Agricultural Economics, Journal of Behavioral and Experimental Economics, and Journal of Consumer Affair.
Her research interests cover:
  • analysis of agricultural and wine systems,
  • wine tourism,
  • wine and food marketing,
  • consumer behavior.
She obtained an award from best Poster in the 2016 Annual Meeting of the Southern Agricultural Economics Association.
In 2018 she participated as speaker to the GoTo Science, she organized two department seminars with international guests and she was invited speaker and invited lecturer at the Department of “Accounting, Finance and Economics”, University of Waikato (Hamilton, New Zealand).

Research groups

Value chain and sustainability in wine and agro-food systems
The research group works on the topics related to the research field of “Agricultural and Resource Economics”.
Research interests
Topic Description Research area
Wine and food marketing Winegrower’s management strategy; role of geographical brands in emerging wine markets; consumer segmentation in food and wine markets; marketing strategies in food and wine business; food marketing strategy in emerging countries; agri-food business communication; digital marketing and communication in food and wine industries; qualitative research methods; quantitative research methods, experimental methods; advertisement and communication strategies; branding strategies; sustainability and food and wine marketing strategies. Marketing
Wine and food marketing Wine business strategy; role of geographical indications on emerging wine markets; market segmentation of wine and food consumers; food and wine marketing strategy; food and wine strategy in emerging import countries; communication strategy in the agri-food and wine business; digital marketing and communication in the agri-food and wine business; qualitative research methods; quantitative research method; experimental analysis; brand strategies; sustainability in the food and wine industries. Marketing
Agri-food systems Market analysis of food products; traditional and typical products in the food and wine industries; risk perception in the wine industry; business strategies in agricultural cooperatives; sustainability in food and wine supply chains; impact of climate change on wine business performance; econometric analysis of food and wine trade; territorial clusters in food and wine sector; food and wine supply chains analysis, agri-food and wine products demand, food and wine markets analysis, case study analysis of agri-food and wine businesses, cost and price analyses in agri-food and wine industries. Agricultural and resource economics
Agricultural and resource economics