Katia Laura Sidali

Katia,  April 23, 2019
Position
Temporary Assistant Professor
Academic sector
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Research sector (ERC)
SH1_9 - Marketing

Telephone
045 802 8592
Fax
045 8028062
E-mail
katialaura sidali*univr it <== Replace | with . and * with @ to have the right email address.
Curriculum

Katia Laura Sidali is assistant professor (tenure) in the area of Economics and Rural Appraisal. She obtained her PhD in International Cooperation and Policies for Sustainable Development at the University of Bologna in co-tutelle with the Georg-August University of Goettingen (Germany) in 2009. Member of the Editorial Advisory Board of the following scientific journals (since 2019): International Journal of Culture, Tourism and Hospitality Research, Journal of Global Business Insights, International Journal of Environmental Research and Public Health and The International Hospitality and Tourism Student Journal (since 2012).

Member of the main scientific and academic companies of relevance for the disciplinary scientific sector, such as: Italian Society of Agri-Food Economics (SIEA) and European Association of Agricultural Economists (EAAE) as well as the Tourism Research Discussion List (TRINET). She works as a reviewer in various international scientific journals, such as: Food Research International, Journal of Sustainable Tourism, and others (see PUBLONS).

Her main research interests are:
• agribusiness and agri-food marketing;
• rural development and tourism.

Her main publications are placed in international journals indexed SCOPUS / ISI, mainly in the following subject categories: Business, Management, Economics, Social Sciences, Agriculture, Environmental Science. In 2018 she was awarded the Best Paper Award of the Food Economy magazine (with Filaretova and von Meyer-Höfer). She was director and scientific coordinator of several research projects in the field of agro-food marketing in both Italy and abroad.

Concerning the Third mission, in 2019 she participated in the focus group organized by the UNIVR to detect the needs related to the communication services of teachers and in 2020 she gave an interview on post-COVID tourist scenarios in the frame of the course on Wine Hospitality of Dr. Mascanzoni-Kaiser at ITS (Higher Technical Institute for Tourism).

Modules

Modules running in the period selected: 11.
Click on the module to see the timetable and course details.

 

Research groups

Value chain and sustainability in wine and agro-food systems
The research group works on the topics related to the research field of “Agricultural and Resource Economics”.
Research interests
Topic Description Research area
Agribusiness Management and organization of agricultural firms; agricultural and wine organisations; agricultural business networks, in the wine sector Credits, Rural Development programme; business strategies in the wine sector; networking between firms; access to credit for farmers and wine firms; analysis of supply and demand for wine sector. Agricultural and resource economics
Agricultural and resource economics
Wine and food marketing Wine business strategy; role of geographical indications on emerging wine markets; market segmentation of wine and food consumers; food and wine marketing strategy; food and wine strategy in emerging import countries; communication strategy in the agri-food and wine business; digital marketing and communication in the agri-food and wine business; qualitative research methods; quantitative research method; experimental analysis; brand strategies; sustainability in the food and wine industries. Marketing
Marketing
Rural tourism Types of rural tourism; territorial and business strategies; relationships between tourism, environment and local development; tourism and ecosystem services; tourists’ preferences and behavior; wine and rural hospitality; tourism investments; tourism business plans; case study analysis; tourism in rural areas. Tourism management
Tourism management