Elena Claire Ricci

foto1_small,  May 27, 2019
Temporary Assistant Professor
Academic sector
Research sector (ERC)
SH1_9 - Marketing

045 8028422
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Office Hours

Tuesday, Hours 9:30 AM - 11:00 AM,  

  • pdf   CV_ITA   (pdf, it, 242 KB, 11/05/20)

Elena Claire Ricci is assistant professor in Agricultural Economics and Appraisal since 2019. She holds an MSc in Environmental Sciences at the University of Milan Bicocca, an MSc in Environmental and Resource Economics at University College London and a PhD in Economics from the University of Milan. In 2009 she obtained an MIT-Italy scholarship for a visiting period at the Massachusetts Institute of Technology. 
Since 2006, she has carried out research at the University of Milan, FEEM, CMCC, and other Italian Universities among which the Catholic University of the Sacred Heart of Piacenza.
She serves as Policy Associate for the European project "Energy-SHIFTS" (Horizon 2020) on the topic of consumer choices.
Her main research interests are related to:
• agri-food, environmental and energy economics and policies;
• consumer behavior and choices;
• sustainability, 'sustainability transitions' and 'education for sustainable development';
• System Dynamics modeling applied to the food and energy sectors.

Her publications are mainly placed in indexed international scientific journals.

Since 2008 she has taken part to 16 national and international research projects on the topics the agri-food economics and climate change economics. She was also principal investigator for 2 projects on the diffusion of sustainability behaviour.

In 2013 she won a research prize financed by CRUI Foundation and Enel Foundation and the DEMM Best paper award (University of Milan).

In terms of third mission activities, since 2016 she has organized various sustainability activities in schools at different levels (from kindergarten to university). She has also co-organized an international workshop and two seminars at the Department of Business Economics.


Modules running in the period selected: 9.
Click on the module to see the timetable and course details.

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Research groups

Value chain and sustainability in wine and agro-food systems
The research group works on the topics related to the research field of “Agricultural and Resource Economics”.
Research interests
Topic Description Research area
Wine and food marketing Winegrower’s management strategy; role of geographical brands in emerging wine markets; consumer segmentation in food and wine markets; marketing strategies in food and wine business; food marketing strategy in emerging countries; agri-food business communication; digital marketing and communication in food and wine industries; qualitative research methods; quantitative research methods, experimental methods; advertisement and communication strategies; branding strategies; sustainability and food and wine marketing strategies. Marketing
Environmental and rural economics Forest economics and policy, models of outdoor visitation and destination choice, economics of conservation of iconic and rare species in commercial forests, conservation policy and ecosystem services from rural areas, sustainable food production and local and diffuse pollution reduction. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Wine and food marketing Wine business strategy; role of geographical indications on emerging wine markets; market segmentation of wine and food consumers; food and wine marketing strategy; food and wine strategy in emerging import countries; communication strategy in the agri-food and wine business; digital marketing and communication in the agri-food and wine business; qualitative research methods; quantitative research method; experimental analysis; brand strategies; sustainability in the food and wine industries. Marketing
Food policy Food labeling policy, nutritional information and food choice, obesity prevention and diet balancedness, alcoholic beverage and youth, lifestyle habit formation and diet, econometric models of food choice. Agricultural and resource economics
Agricultural and resource economics
Title Starting date

Elena Claire Ricci
Office Collegial Body
member Consiglio del Dipartimento di Management - Department Management