Research areas involved in the project | |
---|---|
Gestione dei servizi
Service management |
|
Gestione del turismo
Tourism management |
Title | Authors | Year |
---|---|---|
Empowering customer education: a research agenda for marketing studies | Brunetti Federico; Bonfanti Angelo; Vigolo Vania | 2016 |
Effects of Customer Education in Terms of Customer Perceived Value: The Role of Customer Evaluation Skills | Bonfanti Angelo; Brunetti Federico | 2015 |
Customer Education, Evaluation Skills And Perceived Value: A Theoretical Framework | Bonfanti Angelo; Brunetti Federico | 2014 |
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