Publications

Authors:

Frankel, R.; Mollenkopf, D.; Russo, Ivan

Title:

Effective Returns Management: Enhancing Retailer – Supplier Relationships

Year:

2010

Type of item:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Language:

Inglese

Format:

Elettronico

Congresso:

"Doing More with Less" Australian & New Zealand Marketing Academy Annual Conference

Place:

University of Canterbury, Christchurch, New Zealand

Period:

Monday 29 November – Wednesday 1 December 2010

ISBN:

9780473178208

Page numbers:

1-7

Keyword:

returns management; value creation; service-dominant logic; functionalintegration.

Short description of contents:

Managing the return flow of product is increasingly recognized as a strategically important activity that is cross-functional within and across firms. We employ the theoretical grounding of a customer value and service-dominant logic perspective to examine such business relationship activity. In order to explore the phenomenon of returns management across a multi-disciplinary, managerial spectrum, a qualitative research methodology was chosen to generate depth of understanding given the current limited understanding of the research topic.Our results suggest that functional integration can lead to better corporate resource utilization as well as create higher levels of both firm and customer value. We also found the external business environment to be important in how a firm creates such value.

Note:

A decade after the millennium, the time is ripe to pause and reflect about the past and the future that lies ahead. In a time of climate change, turbulent global economies, scarcity of resources and changes in consumption patterns, ‘Doing More with Less’ strives to stimulate interest in the marketing implications of a rapidly changing consumer environment. The paper won the best paper award for the Business Relationships and Networks track

Web page:

http://anzmac2010.org/proceedings/tracks.htmlhttp://anzmac2010.org/proceedings/tracks.html

Product ID:

57634

Handle IRIS:

11562/345495

Deposited On:

September 12, 2012

Last Modified:

October 26, 2022

Bibliographic citation:

Frankel, R.; Mollenkopf, D.; Russo, Ivan, Effective Returns Management: Enhancing Retailer – Supplier Relationships  in Doing more with less , Proceedings of ""Doing More with Less" Australian & New Zealand Marketing Academy Annual Conference" , University of Canterbury, Christchurch, New Zealand , Monday 29 November – Wednesday 1 December 2010 , 2010 , pp. 1-7

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