Pubblicazioni

Effective Returns Management: Enhancing Retailer – Supplier Relationships  (2010)

Autori:
Frankel R.; Mollenkopf D.; Russo I.
Titolo:
Effective Returns Management: Enhancing Retailer – Supplier Relationships
Anno:
2010
Tipologia prodotto:
Contributo in atti di convegno
Tipologia ANVUR:
Contributo in Atti di convegno
Lingua:
Inglese
Formato:
Elettronico
Titolo del Convegno:
"Doing More with Less" Australian & New Zealand Marketing Academy Annual Conference
Luogo:
University of Canterbury, Christchurch, New Zealand
Periodo:
Monday 29 November – Wednesday 1 December 2010
ISBN:
9780473178208
Intervallo pagine:
1-7
Parole chiave:
returns management; value creation; service-dominant logic; functionalintegration.
Breve descrizione dei contenuti:
Managing the return flow of product is increasingly recognized as a strategically important activity that is cross-functional within and across firms. We employ the theoretical grounding of a customer value and service-dominant logic perspective to examine such business relationship activity. In order to explore the phenomenon of returns management across a multi-disciplinary, managerial spectrum, a qualitative research methodology was chosen to generate depth of understanding given the current limited understanding of the research topic.Our results suggest that functional integration can lead to better corporate resource utilization as well as create higher levels of both firm and customer value. We also found the external business environment to be important in how a firm creates such value.
Note:
A decade after the millennium, the time is ripe to pause and reflect about the past and the future that lies ahead. In a time of climate change, turbulent global economies, scarcity of resources and changes in consumption patterns, ‘Doing More with Less’ strives to stimulate interest in the marketing implications of a rapidly changing consumer environment. The paper won the best paper award for the Business Relationships and Networks track
Pagina Web:
http://anzmac2010.org/proceedings/tracks.htmlhttp://anzmac2010.org/proceedings/tracks.html
Id prodotto:
57634
Handle IRIS:
11562/345495
depositato il:
12 settembre 2012
ultima modifica:
29 novembre 2017
Allegati:
1
Citazione bibliografica:
Frankel R.; Mollenkopf D.; Russo I., Effective Returns Management: Enhancing Retailer – Supplier Relationships  in Doing more with lessAtti di ""Doing More with Less" Australian & New Zealand Marketing Academy Annual Conference" , University of Canterbury, Christchurch, New Zealand , Monday 29 November – Wednesday 1 December 2010 , 2010pp. 1-7

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo IRIS

<<indietro

Attività

Strutture