Publications

RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS  (2013)

Authors:
Buciuni G.; Russo I; Mola L.
Title:
RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS
Year:
2013
Type of item:
Contributo in atti di convegno
Tipologia ANVUR:
Contributo in Atti di convegno
Nations of authors:
ITALIA
Language:
Inglese
Format:
Elettronico
Congresso:
IMP - Industrial Marketing and Purchasing Conf. 2013
Place:
Atlanta (USA)
Period:
30 August - 2 September 2013
Page numbers:
1-11
Keyword:
Marketing and operations interface (MOI), Global supply chains, Offshore outsourcing, International development
Short description of contents:
Over the past few decades, international fragmentation of production and offshore outsourcing have remarkably altered the organization of Western supply chains. Particularly in low-tech, manufacturing sectors, the fast spread of global production network has forced managers to reconsider the configuration of their supply chains, including the alignment between marketing and operations. Although the marketing-operations interface (MOI) is crucial in supply chain management, the understanding of globalization's effects on this process remains uncertain and unclear. By focusing on the furniture industry in USA and Italy, this paper uses a multiple case study to address the evolution of MOI in globalizing supply chains. Findings suggest that the relationship between marketing and operations in supply chains is contingent on dynamics of internationalization. Acknowledging the exploratory nature of this study, this article also indicates room further improvement and research development.
Web page:
http://www.impgroup.org/uploads/papers/8079.pdf
Product ID:
77412
Handle IRIS:
11562/595952
Deposited On:
October 25, 2013
Last Modified:
November 2, 2016
Attachments:
1
Bibliographic citation:
Buciuni G.; Russo I; Mola L., RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS  in Proceedings of IMP2013Proceedings of "IMP - Industrial Marketing and Purchasing Conf. 2013" , Atlanta (USA) , 30 August - 2 September 2013 , 2013pp. 1-11

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo IRIS

Related projects
Title Department Managers
Il ruolo dell’IT nella riconfigurazione della supply chain in ottica network Department Economia Aziendale Ivan Russo, Lapo Mola
<<back

Activities

Research facilities