Pubblicazioni

RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS  (2013)

Autori:
Buciuni G.; Russo I; Mola L.
Titolo:
RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS
Anno:
2013
Tipologia prodotto:
Contributo in atti di convegno
Tipologia ANVUR:
Contributo in Atti di convegno
Nazioni degli autori:
ITALIA
Lingua:
Inglese
Formato:
Elettronico
Titolo del Convegno:
IMP - Industrial Marketing and Purchasing Conf. 2013
Luogo:
Atlanta (USA)
Periodo:
30 August - 2 September 2013
Intervallo pagine:
1-11
Parole chiave:
Marketing and operations interface (MOI), Global supply chains, Offshore outsourcing, International development
Breve descrizione dei contenuti:
Over the past few decades, international fragmentation of production and offshore outsourcing have remarkably altered the organization of Western supply chains. Particularly in low-tech, manufacturing sectors, the fast spread of global production network has forced managers to reconsider the configuration of their supply chains, including the alignment between marketing and operations. Although the marketing-operations interface (MOI) is crucial in supply chain management, the understanding of globalization's effects on this process remains uncertain and unclear. By focusing on the furniture industry in USA and Italy, this paper uses a multiple case study to address the evolution of MOI in globalizing supply chains. Findings suggest that the relationship between marketing and operations in supply chains is contingent on dynamics of internationalization. Acknowledging the exploratory nature of this study, this article also indicates room further improvement and research development.
Pagina Web:
http://www.impgroup.org/uploads/papers/8079.pdf
Id prodotto:
77412
Handle IRIS:
11562/595952
depositato il:
25 ottobre 2013
ultima modifica:
2 novembre 2016
Allegati:
1
Citazione bibliografica:
Buciuni G.; Russo I; Mola L., RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS  in Proceedings of IMP2013Atti di "IMP - Industrial Marketing and Purchasing Conf. 2013" , Atlanta (USA) , 30 August - 2 September 2013 , 2013pp. 1-11

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo IRIS

Progetti Collegati
Titolo Dipartimento Responsabili
Il ruolo dell’IT nella riconfigurazione della supply chain in ottica network Dipartimento Economia Aziendale Ivan Russo, Lapo Mola
<<indietro

Attività

Strutture