Research groups

Business model in the digital era

The research group Business model in the digital era aims at exploring, studying and analyzing the complex phenomenon of digitization in a business and managerial perspective. More in detail, of special interest are the antecedents, applications and outcomes of opportunities digitization brings in the entrepreneurship and marketing areas. The main publications of the group are the following:

  • “Crowdcrafting as a new manufacturing model: the experience of Berto Salotti”. DOI: 10.7433/s98.2015.10. pp. 151-168. In SINERGIE 2015 - ISSN: 0393-5108 vol. 33 (98) Bonfanti, A.; Brunetti, F. – Identificativo: hdl: 11562/937421
  • “Does Social Media Influence Business Performance? The Impact of Relational Benefits on Repurchase Intention and WOM”. pp. 48-55. In ECSM 2016-Proceedings of the 3rd European Conference on Social Media - ISBN: 9781911218005, Confente, I.; Casado, N. S.; Brunetti, F. – Identificativo: hdl: 11562/958530
  • “Web 2.0 as Platform for the Development of Crowdfunding”. pp. 45-60. In Crowdfunding for SMEs. A European Perspective 2016 - ISBN: 978-1-137-56020-9, Brunetti, F. – Identificativo: hdl: 11562/959024
  • “How environmentally friendly is e-commerce? An exploration into young shoppers’ perceptions and preferences”, In Conference Proceedings, EISIC, Le Cnam Paris, 30-31 August 2018
Contact people
Federico Brunetti

Angelo Bonfanti
Associate Professor
Ilenia Confente
Temporary Assistant Professor
Federico Brunetti
Full Professor
Ivan Russo
Associate Professor
Topic Research area
Consumer attitudes and behaviours toward sustainability. Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Brand and branding Comunicazione aziendale
Corporate communication
Business to business marketing Marketing
Marketing
Customer education Marketing
Marketing
Development of social entrepreneurship Imprenditorialità
Entrepreneurship
Circular economy and the value perception Marketing
Marketing
Evolution of the firm-market relationship Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
B2B customer loyalty and supply chain management Logistica e gestione della supply chain
Logistics and supply chain management
Shopping experience management Gestione dei servizi
Service management
A global study of returns management Logistica e gestione della supply chain
Logistics and supply chain management
Logistics customer service Logistica e gestione della supply chain
Logistics and supply chain management
Logistics and supply chain management within the circular economy practice Logistica e gestione della supply chain
Logistics and supply chain management
Strategic management of service quality Gestione dei servizi
Service management
Managing global supply chain sustainability Marketing
Marketing
Digital marketing Marketing
Marketing
The role of the shopper within the supply chain in an omni-channel environment Logistica e gestione della supply chain
Logistics and supply chain management
The role of the shopper within the supply chain in a omni-channel environment. Logistica e gestione della supply chain
Logistics and supply chain management
Service design Gestione dei servizi
Service management
Research of new firm’s models. Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Social media Marketing
Marketing
Social media marketing Marketing
Marketing
Omni-channel strategy and retailing Marketing
Marketing

Activities

Research facilities