Research groups

Tocatì - economic impact of cultural events

The Research Group “Tocatì – economic impact of cultural events” aims to assess the direct economic impact of Tocatì – International Festival of Games in the Streets on the city of Verona. At the same time, it intends to develop a replicable method which can be applied to estimate the economic impacts of cultural events. In fact, cultural events are extremely important for the cities that host them. However, their economic effects are often overlooked because they cannot be directly observed. This is a major limitation because a clear awareness of the economic impacts is useful for the involved stakeholders (organizers, sponsors, policy makers, visitors) and can also provide inputs to be used to improve the sustainability of cultural events. The research, which was started with the intent of closing this gap, includes interviews and surveys to identify the expenditures of Tocatì’s organizers and visitors, followed by a data analysis stage to estimate the direct economic impact.
Contact people
Fabio Cassia

Rossella Baratta
PhD student
Francesca Simeoni
Associate Professor
Vania Vigolo
Associate Professor
Fabio Cassia
Associate Professor
Marta Maria Ugolini
Full Professor
Topic Research area
Branding Marketing
Marketing
Business-to-business branding Marketing
Marketing
Tourist behavior Gestione del turismo
Tourism management
Country-of-origin effect and international markets Marketing
Marketing
Destination management Gestione del turismo
Tourism management
En plein air tourism Gestione del turismo
Tourism management
Fair trade Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Strategic management of service quality Gestione dei servizi
Service management
Hospitality Gestione del turismo
Tourism management
Hospitality management Gestione del turismo
Tourism management
International business development Marketing
Marketing
Public utilities management Gestione dei servizi
Service management
Strategic planning of tourism destinations Gestione del turismo
Tourism management
Decisional processes Imprenditorialità
Entrepreneurship
Public utilities management Gestione dei servizi
Service management
Quality in services Gestione dei servizi
Service management
Quality in services Gestione dei servizi
Service management
Branding strategies Marketing
Marketing
Marketing strategies and investments of tourism firms Gestione del turismo
Tourism management
SMEs development Imprenditorialità
Entrepreneurship
Valorization and sustainability of the territories Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Title Managers Sponsors Starting date Duration (months)
Measuring the economic impact of cultural events: Tocatì – International Festival of Street Games Fabio Cassia Jan 1, 2018 24

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