Modules running in the period selected: 102.
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Topic | Description | Research area |
---|---|---|
Consumer attitudes and behaviours toward sustainability. | Identification of the consumer as a key actor as regards environmental, social and cultural sustainability. Survey about consumer attitudes and behaviours, with a focus on the industry of disposable plastic tableware and on e-commerce. |
CSR, sustainability and business ethics
CSR, sustainability and business ethics |
Brand and branding | Identification of the effectiveness conditions of firms’ branding policies. Study of the effects of the firm’s human component (entrepreneurs, managers and employees) on brand equity. Study of the effects of time flow on brand perceptions by subsequent generations of consumers. Study of (movie, cinema, music) celebrity brand perceptions. |
Corporate communication
Corporate communication |
Customer education | Customer education as new component of a firm’s offering to consumers. Customer education as an antecedent of customer satisfaction. Applied analysis of customer education in the opera industry. Application of the customer education to knowledge-intensive industries. |
Marketing
Marketing |
Evolution of the firm-market relationship | Diachronic and synchronic analysis of the change that took place in the way firms address the market. Examination of environmental, social and cultural consequences deriving from the most recent Marketing approaches. Formulation of possible alternative approaches. |
CSR, sustainability and business ethics
CSR, sustainability and business ethics |
Research of new firm’s models. | Theoretical analysis of firm’s models to overcome the drawbacks of current forms of organization and execution of entrepreneurial activities. Empirical research of cases of firms that are consistent with these models. Formulation of principles to properly guide the design of sustainable, responsible and ethical entrepreneurial structures. |
CSR, sustainability and business ethics
CSR, sustainability and business ethics |
Social media | Analysis of the effects of brands’ presence on social media - in terms of savings, identification, social interaction, enjoyment, discovery offered to consumers - on purchase intentions and on word-of-mouth to other consumers. |
Marketing
Marketing |