Marketing (2007/2008)

Course not running

Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
Lezione 1 4 SECS-P/08-MANAGEMENT 1° sem lez Paola Signori
Lezione 2 4 SECS-P/08-MANAGEMENT 1° sem lez Barbara Gaudenzi
Lezione 3 2 SECS-P/08-MANAGEMENT 1° sem lez Ivan Russo

Learning outcomes

The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and, in particular, services.
In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and tactical aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.

Syllabus

Teaching Methods
The course consists of teaching lessons in Italian and examples.

Assessment methods and criteria

The examination consists of a written (essay) and oral exam.