|Unit||Credits||Academic sector||Period||Academic staff|
|1 - lezione||3||SECS-P/08-MANAGEMENT||Primo semestre||
|2 - lezione||2||SECS-P/08-MANAGEMENT||Primo semestre||
Marco Giuseppe Troiani
The module aims to explain the concept of strategy and analyse the founding elements of the business plan as a document, underlining its communicative function.
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
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