Monday,
Hours 2:30 PM
- 3:30 PM,
Thursday,
Hours 9:00 AM
- 10:00 AM,
Polo Santa Marta, Floor 2, room 2.67
Modules running in the period selected: 76.
Click on the module to see the timetable and course details.
Name | Online |
---|---|
Marketing and Logisitcs (28° Ciclo - GSEM - PhD in Economics and Business Administration (last activated in 2013)) |
Topic | Description | Research area |
---|---|---|
Corporate identity congruence analysis | This research stream focuses on Corporate Identity congruence (CIC) analysis methods, adopting semiotic analysis to determine the fit between multiple core meanings that represent a corporate identity. The CIC assessment tool provides and tests processes for assessing how well top managers conceptualize and communicate numerous concepts that simultaneously represent the corporation identity. |
Marketing
Marketing |
Digital marketing e social impact | This research stream focuses on sustainability digital marketing that aims to improve social impact of service eco-systems. Adopting a mix of research methods (field and scenario based experiments, data mining, big data analysis algorithms) to discover values and meanings in social media interactions, this research domain will help in suggesting how to motivate different stakeholders to boost active online engagement for improving social impact. |
Marketing
Marketing |
Relationship marketing in networks | This relationship marketing in networks research area is studied in terms of: marketing of networks and network branding (to highlight benefits and sacrifices of different network brand models); peculiarities of Italian SME’s relationship marketing approaches; the nature of B2B Clustering (to understand how and why organizations form clusters for collective and individual success). |
Marketing
Marketing |
Supply chain sustainability and innovation | Three research projects are active on supply chain sustainability topic: Sustainable supply chain orientation analyses in the fashion and food industries (global wine and dairy supply chains); Research about Innovation on Sustainability (Triple Bottom Line); Research on Sustainability Supply Chain global best practice. |
CSR, sustainability and business ethics
CSR, sustainability and business ethics |
Supply Chain Innovative Sustainability | Three research projects are active on supply chain sustainability topic: Sustainable supply chain orientation (SSCO) analyses in the fashion and food industries (global wine and dairy supply chains); Research about Innovation on Sustainability (Triple Bottom Line); Research on Sustainability Supply Chain global best practice. |
Logistics and supply chain management
Logistics and supply chain management |
Title | Starting date |
---|---|
SSCOFOOD Sustainable supply chain orientation in the food industry | 1/1/17 |
#BIT, Business Innovation & digital Transformation | 1/1/17 |
FILIERE E NETWORK: i nuovi "ambiti" di azione delle imprese | 1/1/14 |
Office | Collegial Body |
---|---|
president | Collegio didattico di Economia aziendale (Vicenza) - Department Business Administration |
Collegio didattico di Management e strategia d'impresa - Department Business Administration | |
Collegio didattico di Marketing e comunicazione d'impresa - Department Business Administration | |
Scientific Committee for the International Masters Degree in Business Administration | |
member | Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Verona |
member | Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Vicenza/Consiglio Didattico del Polo Scientifico Didattico di "Studi sull'Impresa" |
member | Consiglio del Dipartimento di Economia Aziendale - Department Business Administration |
Consiglio della Scuola di Economia e Management - Economics and Management | |
Personale Docente del Dipartimento di Economia Aziendale |