Ilenia Confente

foto,  November 9, 2018
Position
Temporary Assistant Professor
Academic sector
SECS-P/08 - MANAGEMENT
Research sector (ERC)
SH1_9 - Marketing

Telephone
045 802 8174
E-mail
ilenia|confente*univr|it <== Replace | with . and * with @ to have the right email address.
Curriculum

Since 2012, Ilenia Confente is Assistant Professor of Marketing & supply chain management, University of Verona, Business Administration Department, Verona, Italy. Since 2011 she teaches Advanced Destination Marketing at the University of Verona and Marketing classes in MBA and professional programs
 
The main research areas are focused on the following topics:
  • B2B customer value and loyalty,
  • digital marketing with a particular focus on word of mouth marketing and omnichannel strategies,
  • circular economy and consumers’ value perceptions
  • other research projects linked to marketing and logistics as reputational risk management, brand equity measurement and service management.
She has published her works in several international journals such as Journal of Business Research, Journal of Business and Industrial Marketing, International Journal of Tourism Research, Journal of Marketing Theory and Practice.
She is a reviewer for several national and international journals such as European Journal of Marketing, Supply Chain Management, an international journal, Journal of Marketing Theory and Practice, Journal of Air Transport Management, International Journal of Quality and Service Science, Mercati e Competitività, Piccola Impresa, Small Enterprise.
 

Modules

Modules running in the period selected: 17.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Bachelor's degree in Business Administration (Verona) (click to insert) Marketing Plan (2019/2020)   3   
Master's degree in Languages for Communication in Tourism and Commerce Marketing and digital communication for tourism (2019/2020)   9   
Master’s degree in Management and business strategy Strategic Marketing (2019/2020)   9  eLearning
Bachelor's degree in Business Administration (Verona) (click to insert) Marketing Plan (2018/2019)   3   
Master's degree in Languages for Communication in Tourism and Commerce Marketing and digital communication for tourism (2018/2019)   9  eLearning
Master’s degree in Business Management (Vicenza) Service Management (2018/2019)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Advanced tourism marketing (2017/2018)   9  eLearning
Master’s degree in Business Management (Vicenza) Service Management (2017/2018)   9  eLearning
Master I in Integrated Logistics and Supply Chain Management Logistica e scm-concetti di base e strategie (2017/2018)   1    0.5  CASE STUDY: INTERPORTO VR
Master's degree in Languages for Communication in Tourism and Commerce Advanced tourism marketing (2016/2017)   9  eLearning
Master’s degree in Marketing and Corporate Communication Marketing communications (2016/2017)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Advanced tourism marketing (2015/2016)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Advanced tourism marketing (2014/2015)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Advanced tourism marketing (2013/2014)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Advanced tourism marketing (2012/2013)   9  eLearning
Master's degree in Languages for Communication in Tourism and Commerce Advanced tourism marketing (2011/2012)   9  eLearning PARTE I
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Economics and Commercial Company Management (2010/2011)   5  eLearning

 

Research groups

Brand Management
The Brand Management group aims at analysing the brand equity and brand loyalty creation processes through the study of the relationships between these latter and their antecedents.
La gestione nella supply chain nella prospettiva dell’economia circolare
Il gruppo di ricerca si occupa di esplorare, studiare e analizzare come la gestione strategica e operativa della supply chain può essere compatibile e ripensata in un’ottica del raggiungimento di obiettivi legati all’economia circolare.
Business model in the digital era
The research group Business model in the digital era aims at exploring, studying and analyzing the complex phenomenon of digitization in a business and managerial perspective.
Omnicanalità, logistica dell'ultimo miglio, consumer behaviour
Il gruppo di ricerca ha come obiettivo lo studio del ruolo del consumatore nel contesto della gestione della supply chain, con particolare focus sull’impatto che il comportamento di acquisto nei canali online e offline ha sullA logistica dell'ultimo miglio.
Skills
Topic Description Research area
Circular economy and the value perception Analysis of consumers’ perception towards a new product type, “bio based”, deriving from recycled plastic under the lens of circular economy. Study of the purchase and switching intention towards such product adopting an experimental design Marketing
Marketing
B2B customer loyalty and supply chain management This research goal is to explore the customer loyalty creation mechanisms in a business context under the lens of both marketing and supply chain management, determining its drivers and the different configurations of them that allow to reach a high degree of loyalty. This study applies the complexity theory to provide the different combinations of antecedents (logistics service quality, agile, market orientation, innovation, managing returns) that are able to obtain a high degree of customer loyalty. Logistics and supply chain management
Logistics and supply chain management
Digital marketing Analysis of the relationship between consumer’ buying experience and the willingness to widespread WOM, plus the impact WOM has on purchase intention, with a particular focus on electronic WOM across different contexts (e.g. tourism, logistics and customer service). This research stream collects data via surveys and data analysis through regression models. Marketing
Marketing
The role of the shopper within the supply chain in a omni-channel environment. This research includes the role of the shopper within the supply chain debate understanding the impact shoppers’ perception and purchasing behaviour across the online and offline channels impact supply chain strategies. Understanding of the effect a return policy leniency has on purchase intention, adopting the theoretical framework of signaling theory. Use of an experimental design manipulating return policy leniency, the channel type and the product type. Data are analysed through PROCESS software to identify the existence of moderation and mediation effects. Logistics and supply chain management
Logistics and supply chain management
Social media marketing Analysis of perceived benefits, particularly relational benefits, derived from being members of online communities belonging to different social media. Specifically, the research aims at explore the role of such benefits on brand value and on customer loyalty creation. This study adopts data collection via surveys and data analysis via Structural Equation Models. Marketing
Marketing
Omni-channel strategy and retailing Analysis of shoppers’ behaviour across online and offline contest under the lens of both marketing and supply chain management. This research aims at understanding the effect a return policy leniency has on purchase intention, adopting the theoretical framework of signaling theory. This has been realized via an experimental design maniputaling return policy leniency, the channel type and the product type. Data have been analysed through PROCESS software to identify the existence of moderation and mediation effects. Marketing
Marketing
Projects
Title Starting date
Analisi strategica della Customer Satisfaction nelle relazioni B2B 11/1/18
PROGETTO CORE-WOOD Riposizionamento competitivo della filiera del legno 11/3/17
#BIT, Business Innovation & digital Transformation 1/1/17
Opening Cooperative Optimized Reliable E-procurement services for non core cross-border trading 4/20/14
Misurazione della customer satisfaction e della propensione cambiamento in ottica Business to Business in Stef Italia 9/1/13