Gruppi di ricerca

Studies on generic medicines adoption

La ricerca comparativa è stata condotta in Italia, Australia e Finlandia e ha portato alle seguenti pubblicazioni:

(a) Gill L., Helkkula A., White L., Cobelli N., “Using narrative to explore consumer and pharmacist experience of generic medicines”, Proceedings, Australian & New Zealand Marketing Academy Annual Conference, Melbourne, Australia, 30 November-2 December 2009, ISBN: 9781863081580 (article included in the Proceedings of the conference).

(b) Gill L., Helkkula A., White L., Cobelli N., “How do customers and pharmacists experience generic substitution?”, International Journal of Pharmaceutical and Healthcare Marketing, vol. 4, n. 4, 2010, pp. 375-395, ISSN: 1750-6123 (research article – SJR Q3 Marketing; H Index 14).

(c) Cassia F., Cobelli N., Gill L., “Generic medicines non-adoption: investigating the perceptions and attitudes of customers and the role of health professionals’ service network”, Proceedings, XIV Toulon-Verona Conference - Excellence in Services, Alicante, Spain, 1-3 September 2011, pp. 269-280, ISBN: 9788890432712 (article included in the Proceedings of the conference).

Componenti: Liz Gill (referente straniero The University of Sydney - Australia), Nicola Cobelli (referente italiano Dipartimento di Economia Aziendale - Università di Verona - Italia), Fabio Cassia, Anu Helkkula (Hanken School of Economics - Finlandia).
Argomento Area di ricerca
Business-to-business branding Marketing
Marketing
Business to business management Marketing
Marketing
Enterprise 4.0 e digital transformation Marketing
Marketing
M31 - Services management and marketing Marketing and Advertising, Marketing

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